NABC is a method used for the development, assessment and presentation of ideas developed by the Standford Research Institute (SRI).

The presented NABC-Canvas is a template to perform and write down the NABC procedure.

NABC = Need, Approach, Benefit, Competition

NABC

Need describes the needs or problems of customers, stakeholders or users. Starting with the needs focuses on considering whether and why a solution is needed at all. (See also “Start with WHY”).

Approach describes the proposed solution approach or the procedure to achieve this.

Benefits describes the positive results and benefits for the stakeholders and for the own organization (What do we get out of it).

Alternative, competing solutions (of others?) are described under Competition. Own alternative solutions can be described in a separate NABC if necessary. In addition, the risks of implementation can be described here.